The Ultimate Guide to Outreach Link Building in 2023

Outreach Link Building - Featured Image

Are you ready to elevate your website’s search engine rankings, boost organic traffic, and amplify your brand’s visibility? The secret lies in mastering the art of outreach link building. In this comprehensive guide, we’ll explore the ins and outs of link building outreach, discuss best practices for crafting effective outreach emails, and introduce you to essential tools and resources for a successful link building campaign. Let’s dive into the world of outreach link building and unlock its full potential!

Key Takeaways

  • Outreach link building is an essential component of SEO, involving the cultivation of a strong backlink profile to stand out in digital environments.
  • Developing an effective strategy involves identifying a target audience, producing content that appeals to them and analyzing competitors’ backlink profiles.
  • Common outreach link building mistakes such as targeting irrelevant websites or ignoring follow ups should be avoided for successful campaigns. Success can be measured by tracking key performance indicators including ranking improvement and domain authority growth.

Understanding Outreach Link Building

a group of people discussing about outreach link building

The competition in the digital realm is fierce, making it increasingly difficult to secure a top spot in search engine results pages (SERPs). The key to standing out lies in cultivating a robust backlink profile through a well-executed link building outreach process.

But what exactly is outreach link building, and why is it so vital for SEO success?

What is Outreach Link Building?

Outreach link building involves reaching out to pertinent websites, bloggers, and influencers to obtain high-quality backlinks for a link building outreach campaign. Establishing connections with influencers who share similar audiences allows you to benefit from their credibility and authority to gain valuable links. This may include guest blog posts, mentions on social media, or securing links on third-party web pages.

The Skyscraper technique, for example, involves creating high-quality content on a topic that websites are already linking to, increasing the chances of earning backlinks.

Importance of Link Building in SEO

Outreach link building plays a crucial role in enhancing search engine rankings, augmenting organic traffic, and magnifying brand visibility. Obtaining valuable backlinks can increase your website’s credibility in the eyes of search engines, leading to higher rankings and improved visibility across different sites.

Moreover, it demonstrates the popularity and authority of your website, further contributing to its SEO success.

Developing an Effective Link Building Strategy

numbers linking to each other

Initiating an outreach link building campaign might seem intimidating, but with a strategic plan and a clear comprehension of your target audience, you can produce meaningful content that aligns with their interests and enhances your probability of acquiring backlinks.

This section covers the following topics:

  1. The significance of identifying your target audience
  2. Producing content worth sharing
  3. Scrutinizing competitors’ backlink profiles to devise an effective link building strategy.

Identifying Your Target Audience

Recognizing your target audience is essential for link building, as it helps you create content that resonates with them and increases the likelihood of securing backlinks. Understanding your target audience enables you to identify the websites and platforms they frequent, allowing for more effective outreach and link placement.

Moreover, targeting the right audience ensures that the quality links are placed on sites that are relevant and valuable to your target audience, enhancing the quality and authority of the backlinks.

Creating Share-Worthy Content

a screen showing a new option

Content that is worth sharing is vital for link building as it aids in attaining more backlinks, thereby improving the whole link building process. High-quality content that is compelling, educational, and captivating has the potential to be shared on social media, blogs, and other websites, thus increasing the likelihood of obtaining backlinks.

By creating content that resonates with your target audience, you can increase the chances of them engaging with and sharing your content, leading to more backlinks.

Analyzing Competitors’ Backlink Profiles

Analyzing your competitors’ backlink profiles can provide valuable insights into potential link building opportunities and help you understand the industry landscape. By identifying the backlinks pointing to your competitors’ content, you can contact those people and request they link to your content instead.

This competitive analysis enables you to uncover new link building opportunities and refine your outreach strategy for maximum success.

Best Practices for Outreach Emails

a laptop and a phone sending emails

Crafting effective outreach emails is a critical component of a successful link building campaign. In this section, we will discuss best practices for creating outreach emails that grab the attention of your target audience and increase the likelihood of earning backlinks.


Personalizing your outreach emails is crucial for increasing the chances of getting a positive response and building long-term relationships. By taking the time to research your outreach targets and tailor your messages to their interests and needs, you can demonstrate genuine interest in their content and increase the likelihood of them engaging with your email.

Remember, a thoughtful and personalized message can go a long way in building a strong connection with your target audience.

Compelling Subject Lines

Compelling subject lines are crucial for grabbing the recipient’s attention and improving email open rates. Here are some tips for creating effective subject lines:

  • Keep your subject lines concise
  • Clearly communicate the purpose of the email
  • When seeking links in mentions, express gratitude first
  • For attribution link requests, include “Attribution request” in the subject line

The right subject line can make all the difference in capturing your target audience’s attention and increasing the chances of earning a backlink.

Clear Call-to-Action

In every outreach email, it’s important to include a clear call-to-action (CTA) that guides the recipient on the desired action you want them to take. Whether you’re asking them to provide a backlink, share your content on social media, or collaborate on a guest post, a clear CTA can help increase the chances of earning a backlink.

Remember, a well-crafted CTA can be the deciding factor between a successful outreach email and one that goes unanswered.

Tools and Resources for Outreach Link Building

a man illustrating steps for seo and link building

In the competitive digital realm of today, possessing the appropriate tools and resources can significantly influence the success of your link building outreach campaign. This section presents a variety of tools and resources that can simplify and optimize your link building initiatives.

Link Building Tools

Link building tools can help you find potential link building opportunities, analyze backlink profiles, and manage your outreach efforts. Some popular link building tools include Linkody, Ahrefs, Sitechecker, Moz Link Explorer, and SEMrush. These tools can assist in locating potential contacts, acquiring email addresses, generating customized email templates, and monitoring the outcomes of your link building outreach campaigns.

Armed with the right tools, you can streamline your link building process and increase your chances of success.

Email Outreach Tools

Email outreach tools can greatly assist in managing and automating the outreach process, increasing efficiency and success rates in your link building campaign. Some of the most effective email outreach tools for link building include:

  • Woodpecker
  • NinjaOutreach
  • BuzzStream
  • Pitchbox

These tools, known as link building outreach tool, provide features for personalized and efficient outreach, relationship-based outreach, tracking, and tools to discover link opportunities, track progress, and manage link building efforts.

By leveraging email outreach tools, you can streamline your outreach efforts and focus on building valuable relationships with your target audience, while ensuring your messages don’t end up in their spam folder.

Collaboration Platforms

Collaboration platforms play an important role in the link building process by providing a centralized space for your team to share and collaborate on tasks, ideas, and resources. Some tools that can help improve your team’s communication and coordination in the link building process include:

  • Mailshake
  • Right Inbox
  • GroupHigh
  • BuzzStream
  • NinjaOutreach
  • BuzzSumo
  • Voila Norbert

Using these tools can ensure that all parties are informed and the link building process runs smoothly.

By utilizing collaboration platforms, you can streamline your link building efforts and ensure that your team is working together effectively.

Common Outreach Link Building Mistakes to Avoid

a person with a pen pointed at a chart

Like any marketing strategy, certain common mistakes should be avoided in outreach link building. This section highlights the most common errors in link building campaigns and provides guidance on avoiding them to ensure the success of your outreach endeavors.

Targeting Irrelevant Websites

Targeting irrelevant websites in your link building campaign can result in low-quality backlinks and negatively impact your SEO efforts. It’s important to focus on building links from relevant and authoritative websites to ensure the most favorable outcomes.

By doing so, you can increase your website’s credibility in the eyes of search engines, leading to higher rankings in search results and improved visibility across different sites.


While automation can be helpful in streamlining certain aspects of outreach link building, over-automation can lead to impersonal outreach emails and lower success rates. Excessive automation can also result in a lack of control and oversight, making it difficult to identify or address any potential errors.

It is important to strike a balance between automation and manual efforts to ensure the efficacy and credibility of your outreach process.

Ignoring Follow-Ups

Ignoring follow-ups in your link building campaign can have a detrimental impact on its success. By not following up, you may miss out on beneficial responses and potential link prospects. Research has shown that follow-ups can significantly boost response rates in email outreach, so it’s crucial to make follow-ups a part of your outreach strategy.

By being persistent and dedicated in your outreach efforts, you can increase your chances of building lasting relationships and earning valuable backlinks.

Measuring the Success of Your Outreach Link Building Campaign

a finger tapping on phone sending emails

To accurately measure the success of your outreach link building campaign, monitoring key performance indicators that mirror the impact of your efforts is necessary. This section covers how to gauge the success of your link building campaign by monitoring:

  • Backlinks
  • Improvements in ranking
  • Growth in organic traffic
  • Enhancement in domain authority

Tracking Backlinks

Tracking backlinks is a crucial aspect of measuring the success of your link building strategy. By monitoring the number and quality of backlinks your website is earning, you can assess the effectiveness of your outreach efforts and make informed decisions to optimize your backlink strategy.

Tools such as Linkody, Ahrefs, Sitechecker, Moz Link Explorer, and SEMrush can help you keep track of your backlinks and ensure the health of your website’s backlink profile.

Track your Ranking Improvement

Monitoring your website’s search engine ranking improvements can provide valuable insights into the impact of your link building efforts on your search engine rankings. By keeping an eye on your search rankings, you can evaluate the effectiveness of your link building strategy in driving targeted traffic to your website.

Tools such as Semrush, Google Search Console, SE Ranking, Ahrefs, Wincher, and Whitespark can help you track your ranking improvements and optimize your link building efforts.

Analyzing Organic Traffic Growth

Analyzing organic traffic growth is another essential metric for assessing the overall success of your link building campaign. By monitoring the growth of organic traffic to your website, you can evaluate the effectiveness of your link building efforts in driving targeted traffic to your site.

Google Analytics is an invaluable tool for tracking organic traffic growth and understanding how your link building efforts are impacting your website’s performance.

Assessing Domain Authority Improvement

Last but not least, assessing domain authority improvement is an important indicator of how your link building efforts are contributing to the overall authority and credibility of your website. Tools such as:

  • Moz Domain Authority Checker
  • Ahrefs
  • Majestic

can help you evaluate your website’s domain authority and understand the impact of your link building efforts on your website’s overall authority.


In conclusion, outreach link building is an essential component of any successful SEO strategy. By understanding the concept of link building, developing an effective link building strategy, adhering to best practices for outreach emails, utilizing the right tools and resources, and avoiding common mistakes, you can maximize the potential of your link building efforts and catapult your website to the top of search engine rankings. The road to SEO success starts with mastering the art of outreach link building – so why wait? Start building valuable relationships and earning high-quality backlinks today!

Frequently Asked Questions

Link building outreach involves reaching out to people online and asking them to link back to your website, in order to build brand awareness and grow your target audience.
Link Building is still an effective SEO strategy, with search engines taking the quantity and quality of links into account when ranking websites. High-quality links can significantly boost a website's ranking on SERPs.
Link building outreach is the process of creating valuable links from other websites by reaching out to people on the Internet. Its goals are to build brand awareness, grow target audiences and boost search engine rankings.
Link building is the process of acquiring hyperlinks from other websites to your own to increase ranking, boost referral traffic and authority, and enable users to navigate between pages on the Internet.
The primary objective of outreach link building is to acquire high-quality backlinks from relevant and authoritative websites in order to improve search engine rankings, increase organic traffic, and boost brand visibility.

Demystifying Guest Posts: What is a Guest Post and Why It Matters

What Is A Guest Post - Featured Image

In today’s competitive online landscape with AI content and everyone publishing 100 content per day, guest posting remains a powerful tool for businesses to gain SEO advantage, search visibility and establish authority. However, to fully harness its potential, one must be aware of the common pitfalls and best practices. We aims to demystify “what is a guest post”, delve into its importance, and provide effective strategies for success while avoiding common mistakes.

Key Takeaways

  • Guest posting is a form of content marketing to increase online presence, build relationships and authority, and boost SEO.
  • Businesses can use guest blogging to gain recognition, showcase expertise, create referral traffic and leads.
  • Adhere to best practices for successful outcomes in both guest posting & SEO by creating high quality content & obtaining backlinks while avoiding spammy tactics.

Understanding Guest Posts: Definition and Purpose

wordpress add new post page

The concept of guest posting has grown in popularity over the years, but what exactly is it? A guest post is an article written by an individual for another website, usually featuring a bio of the author and a link to their site. With so many guest post ideas out there, it’s essential to find the right fit for your target audience.

The primary goals of guest posting are relationship building, audience expansion, and SEO enhancement through backlinks.

Definition of Guest Posts

Guest posts, also known as guest blog posts or guest blogs, are articles authored by external contributors for publication on another website. This allows the guest blogger to:

  • Showcase their expertise through a well-crafted guest blog post
  • Increase their online presence and improve E-E-A-T
  • Potentially drive referral traffic to their own website through the inclusion of a bio and a link to their site.

Purpose of Guest Blogging

As a potent content marketing tool, guest blogging aids in fostering relationships, expanding the audience base, and boosting SEO via backlinks. By writing guest posts on relevant websites, businesses can tap into new market segments, establish authority in their industry, and foster long-lasting connections with potential customers and influencers. One might ask, why is guest blogging so effective? It’s because it allows for mutual benefits between the host website and the guest author, creating a win-win situation for both parties.

The Importance of Guest Posting for Businesses

a person creating a blog

Businesses stand to gain immensely from guest posting, from heightened brand recognition and demonstrated expertise to creating referral traffic and leads. In fact, many businesses accept guest posts as a way to diversify their content and provide valuable insights to their audience. One effective way to achieve these benefits is to write guest posts for other businesses in your niche.

Let’s explore these benefits in more detail.

Boosting Brand Awareness

Guest blogging offers the potential to:

  • Reach a new audience by featuring guest posts on other websites
  • Leverage the guest bloggers’ personal networks to share the content
  • Expand businesses’ reach and create connections with industry influencers
  • Maximize visibility on search engines
  • Heighten brand awareness

This increased exposure helps businesses expand their reach, create connections with industry influencers, and maximize visibility on search engines, ultimately leading to heightened brand awareness.

Establishing Authority and Credibility

Guest posting is an effective way to establish E-E-A-T authority and credibility within a particular industry or niche. By providing valuable content on other organizations’ websites, guest bloggers can showcase their expertise, enhance their industry reputation, and engender trust among potential customers and partners.

Generating Referral Traffic and Leads

Guest blogging can be a powerful strategy for businesses to increase website traffic, conversions, and lead generation. By sharing valuable content on high-traffic websites relevant to their industry, guest bloggers can attract interested readers from these platforms, leading to increased referral traffic and potential leads.

Effective Strategies for Guest Posting Success

steps on boosting brand awareness

Adhering to certain key strategies can help guarantee the success of your guest blogging endeavors. These include identifying the right websites to target, crafting compelling content that resonates with your audience, and building relationships with blog owners.

Here’s a closer look at these strategies.

Identifying the Right Websites

Selecting pertinent, high-traffic websites for guest posting optimizes exposure and benefits. By targeting websites closely aligned with your niche, you can ensure that your content will resonate with the audience, increasing the likelihood of engagement and conversions.

Utilizing tools such as Ahrefs and conducting thorough research can help you identify suitable websites for guest posting.

Crafting Compelling Content

The success of your guest posts hinges on the creation of engaging, high-quality content. Focus on providing value to the target audience by addressing their pain points, answering their questions, and offering actionable advice. Incorporate visual elements such as infographics, charts, and high-quality photographs to make your content more appealing and informative.

Building Relationships with Blog Owners

Fostering relationships with blog owners can increase the likelihood of guest post acceptance and pave the way for future collaborations. Engage with blog owners by commenting on their posts, sharing their content on social media, and offering genuine compliments.

When submitting guest post pitches, personalize your approach and demonstrate your knowledge of their website and audience by following the guest post guidelines. It also helps to offer payment to the webmaster for publishing your content, as a recognition of their time and effort.

Common Guest Posting Mistakes to Avoid

a white paper in a type writer with the words write something

Guest posting brings numerous benefits, but it’s also crucial to steer clear of common mistakes that could impede your progress. These include prioritizing quantity over quality, neglecting outreach and relationship-building, and ignoring promotion and engagement.

Let’s examine these pitfalls in more detail.

Prioritizing Quantity Over Quality

Focusing on producing a large number of guest posts without considering their quality can lead to several negative outcomes, such as reduced blogging success, lower engagement, and weaker connections with your audience. Instead, concentrate on creating high-quality guest posts that provide value, establish trust, and contribute to your brand’s visibility and reputation.

Moreover, the presence of toxic links in your guest posts can severely harm your website’s SEO efforts. Toxic links are those that come from low-quality or spammy sites and can lead to penalties from search engines, ultimately reducing your site’s visibility and credibility. These links are often a result of overzealous link-building practices that neglect the importance of link quality.

Additionally, it’s crucial to be mindful of link velocity—the rate at which you acquire backlinks. An unnaturally fast accumulation of links can signal manipulative practices to search engines, leading to negative SEO consequences. Balancing link acquisition with quality content creation is key to maintaining a healthy and effective SEO strategy.

Neglecting Outreach and Relationship-Building

Outreach and relationship-building are crucial aspects of guest posting success. By establishing connections with blog owners and engaging with their content, you increase the likelihood of guest post acceptance and lay the groundwork for future collaborations.

Invest time in personalizing your outreach efforts and genuinely engaging with your target blog owners to forge strong relationships with those who have their own blog.

Ignoring Promotion and Not Building Tiered Links

Promoting your guest posts on social media and engaging with readers are crucial for maximizing guest blogging benefits. Sharing your content on various platforms and engaging in conversations with your audience increases exposure, establishes authority, and provides valuable feedback for future content.

In addition to these strategies, using Tier 2 links like those from Private Blog Networks (PBNs) can boost your guest posts’ performance. Directing traffic from these sources to your main article enhances reach and strengthens your site’s SEO.

However, these tactics should be used carefully due to potential risks. Additionally, sharing your content on social media is key for boosting social signals such as likes, shares, and comments, which are important ranking factors for search engines. They indicate your content’s popularity and relevance, improving your site’s visibility and credibility. Combining effective promotion with strategic link building can significantly improve your guest blogging efforts

Guest Posting and SEO: Best Practices and Guidelines

steps on best practices on guest posting and SEO

Guest posting and SEO complement each other, with adherence to appropriate practices and guidelines fostering successful outcomes in both domains. To make the most of your guest blogging efforts, focus on creating high-quality content, avoiding spammy tactics, and monitoring success to optimize your future guest blogging endeavors.

Let’s explore these best practices in more detail.

High-Quality Content and Backlinks

Creating valuable content and earning high-quality backlinks are essential for effective guest blogging and SEO. Ensure that your guest posts provide useful information, are well-researched, and contribute to the overall value of the host website.

This will help you secure valuable backlinks, which can boost your website’s search engine rankings and overall SEO performance.

Avoiding Spammy Tactics

Guest posting solely for link-building purposes can be detrimental to your website’s SEO rankings. Google considers such practices as unnatural link manipulation and may penalize your website accordingly. To avoid these negative consequences, focus on creating high-quality guest posts that provide value to the readers, and do not engage in excessive link-building tactics.

Monitoring and Measuring Success

Monitoring and measuring the success of your guest posts is essential for optimizing your guest blogging endeavors. Here are some metrics to track and analyze:

  • Website traffic
  • Social shares
  • Search engine rankings
  • Engagement

By evaluating these metrics, you can gain valuable insights into the efficacy of your guest posts and identify areas for improvement. This will help you refine your guest blogging strategy moving forward.


Guest posting remains a powerful tool for businesses to enhance brand visibility, establish authority, and generate leads. By following effective strategies such as targeting relevant websites, crafting compelling content, and building relationships with blog owners, you can maximize the benefits of guest blogging. Avoid common pitfalls like prioritizing quantity over quality, neglecting outreach, and ignoring promotion and engagement. Adhere to SEO best practices, and monitor your guest post performance to continually optimize your efforts. With persistence and dedication, guest posting can be a game-changer for your business’s online success.

Frequently Asked Questions

Guest posting, also known as guest blogging, is the act of writing and publishing content on another website to reach a wider audience, improve search engine rankings, and establish one's brand as an authority.
Accepting guest posts can help diversify your content and offer different perspectives to your readers. This can be beneficial for topics where you don't have personal experience or lack authority.
Guest blogging is an important tool for increasing brand trust, building brand awareness, expanding visibility, driving referral traffic, establishing yourself as a thought leader, and gaining SEO-boosting backlinks. It is an effective way to reach new audiences and establish credibility with readers, influencers, and Google.
Guest blogging's main purpose is to build relationships, increase brand visibility, and boost SEO through backlinks.
Research relevant, high-traffic websites in your industry or niche with tools like Ahrefs' Content Explorer to identify the right websites for guest posting. Make sure the answer follows a professional tone and contains no extraneous artifacts. Ensure the answer connects with the reader and ends with a clear conclusion.

Mastering Link Insertion: A Step-by-Step Guide for Effective SEO

What Is Link Building - Featured Image

Imagine having the power to enhance your website’s search engine rankings and visibility without writing new content or starting from scratch. This is where link insertion comes into play. As a pivotal SEO technique, link insertion allows you to secure high-quality backlinks from authoritative and topically relevant websites. But how exactly can you master link insertion to ensure long-term success? Let’s find out.

Key Takeaways

  • Link insertion is an SEO practice that strategically adds a website’s link to existing content on related websites.
  • Relevance and authority must be taken into consideration when selecting potential sites for link insertions, as well as analyzing domain metrics and trustworthiness.
  • Link insertion pitfalls such as over optimization and ignoring search engine guidelines should be avoided in order to maximize the effectiveness of your campaign.

Understanding Link Insertion: A Comprehensive Overview

an illustration showing how link building works

Link insertions, also known as link placements, are a strategic SEO practice that involves inserting your website’s relevant link into existing content on related websites. This technique differs from other link building strategies, such as guest posting and broken link building, in that it focuses on adding links to existing content rather than creating new content or replacing broken links. One effective method for achieving this is through link placement in high-quality articles or blog posts that are relevant to your niche.

Definition and Purpose

At its core, link insertion is the process of embedding a link to your website within an existing piece of content on a related website. To insert external links effectively, one must aim to boost search engine rankings and visibility, thus playing a significant role in a successful SEO strategy.

The evolution of link insertion in SEO has seen a shift towards quality over quantity, with a focus on natural and relevant link placements. This change in approach, driven by the introduction of Google’s Penguin algorithm update in 2012, has led to the rise of outreach campaigns, where external links are placed within existing content on relevant websites, avoiding the need to create original content and enabling quicker outreach.

How It Differs from Other Link Building Strategies

Unlike guest posting, which involves creating and publishing unique content on external websites, link insertion focuses on adding a link to an existing article or blog post. Guest posting allows you to demonstrate your expertise and establish credibility with your target audience, while link insertion offers a cost-efficient and time-saving approach to gaining backlinks.

In contrast to broken link building, which aims to identify broken links on other websites and replace them with your own content, link insertion strategically places your own links within existing content on other websites to enhance user experience and improve SEO. While broken link building concentrates on replacing broken links, link insertion is all about inserting new links into existing content.

The Importance of Relevance and Authority in Link Insertion

a browser showing the importance o authority on link insertion

Selecting relevant and authoritative websites is essential for ensuring successful link insertion. The relevance of inserted links is key, as it enriches reader experience and assists search engines in comprehending the context and subject matter of the linked website. Similarly, domain authority plays a significant role in link insertion, as it lends credibility and trust to the inserted link, with links from high authority domains being more likely to positively impact search engine rankings.

Choosing Topically Relevant Websites

To be topically relevant for link insertion, a website must have relevant content and a topic that align closely with the website’s relevant link being inserted. Ensuring that the website includes related information that complements the link’s content helps to guarantee that the link is placed in an appropriate and meaningful context, thus increasing its effectiveness for SEO purposes.

Selecting topically relevant websites for link insertion offers numerous advantages, such as enhanced relevance, higher quality backlinks, amplified website traffic, quicker indexing, and a cost-efficient strategy. Some factors to take into account when selecting a relevant website include its content’s connection to the link, the website’s authority and trustworthiness, the quality of its content, and the website’s traffic and engagement metrics.

Evaluating Domain Authority and Trustworthiness

Metrics such as domain authority, page authority, and trust flow are pivotal in assessing the authority and trustworthiness of a website for link insertion. By analyzing these metrics, you can ensure that the websites you choose to insert your links on have a high level of credibility and trust.

One should weigh the quality and credibility of the target website prior to link insertion. Using unrelated or low-authority websites for link insertion may have several negative consequences, including:

  • Harm to credibility
  • Lower search engine ranking
  • Risk of blacklisting
  • Reduced link value

Hence, a careful evaluation of a potential target website’s authority and trustworthiness is mandatory before proceeding with link insertion.

Implementing an Effective Link Insertion Campaign

an illustration on how to implement an effective link insertion

A successful link insertion campaign encompasses a multi-step process of identifying potential websites, scrutinizing their metrics, and carrying out outreach and negotiation. By following this comprehensive approach, you can ensure that your link insertion campaign yields optimal results and contributes positively to your website’s SEO.

Identifying Potential Websites

Utilizing tools such as:

  • Backlink Gap by Semrush
  • Majestic SEO’s Clique Hunter
  • Content Explorer

You can identify potential websites for link insertions. Researching and identifying topically relevant websites with quality content and solid search engine rankings is a crucial step in ensuring the effectiveness of your link insertions.

Once you have identified potential websites, it is important to analyze their traffic and engagement rates to ensure they align with your desired target audience. By focusing on websites that have a significant amount of traffic and an engaged audience, you increase the probability that your inserted links will be clicked on and lead to increased visibility and organic traffic for your website.

Analyzing Website Metrics

Prior to link insertion, one should analyze the target website’s metrics including:

  • Domain authority
  • Dofollow/nofollow attributes of the link
  • Competitor backlink profiles
  • Relevance and quality of content
  • Number of backlinks to the specific page

By thoroughly evaluating these metrics, you can ensure that the inserted links contribute positively to your website’s SEO.

Some tools that can be utilized to analyze website metrics for link insertion are:

  • Google Analytics
  • Moz
  • Statcounter
  • Chartbeat

These tools can provide insights into the website’s traffic, engagement, and overall performance, allowing you to make an informed decision about whether or not to proceed with link insertion.

Outreach and Negotiation

Conducting outreach to site owners, including website owner, is a crucial step in the link insertion process. Reaching out to them with a professional and customized message, explicitly stating your intention, and offering value by explaining how the link insertion will benefit their audience can increase the likelihood of securing link insertion opportunities.

Negotiating with website owners is also an essential aspect of link insertion. By clearly articulating the value you are providing and explaining how the link insertion will be beneficial to their audience, you can establish mutually beneficial relationships that enhance your website’s SEO and contribute to the overall success of your link insertion campaign.

Anchor Text Optimization for Link Insertions

a wall with different texts

Optimizing anchor text is essential for effective link insertions. Anchor text dictates how the link will be presented and whether it will be clicked, so precise, succinct, and persuasive anchor text is vital for successful link insertion.

Selecting Descriptive and Relevant Anchor Text

Choosing descriptive and relevant anchor text is crucial for ensuring that your link insertions provide value and context for both users and search engines. Anchor text should accurately reflect the linked content, allowing users to understand what they can expect when they click on the link and helping search engines associate the linked URL with specific keywords or key phrases.

When selecting anchor text for link insertion, it is important to avoid using too many exact match keywords, as this can lead to over-optimization and potential penalties from search engines. Instead, focus on diversifying your anchor text and using a range of relevant and natural phrases to ensure the effectiveness of your link insertions.

Balancing Keyword Variations

Balancing keyword variations in anchor text is essential for maintaining a natural link profile and preventing over-optimization. By incorporating different variations of keywords in link insertions, you can enhance the relevance and visibility of your links in various search results, improving your overall SEO strategy and increasing the likelihood of attracting organic traffic to your website.

Incorporating keyword variations into your link insertion strategy can help to increase your website’s visibility and reach a larger audience. By diversifying your anchor text and using a range of relevant and natural phrases, you can create a balanced and effective link insertion campaign that positively impacts your website’s SEO performance.

Monitoring and Evaluating Link Insertion Success

a man monitoring and evaluating success

Monitoring and evaluating the performance of your link insertion campaign is key to its ongoing success. By tracking key performance indicators (KPIs) and adjusting your strategy based on performance data, you can refine your approach to maximize the SEO benefits of your link insertions.

Tracking Metrics and KPIs

Tracking metrics such as organic traffic, search engine rankings, and referral traffic can help you measure the effectiveness of your link insertions. Using tools such as SEMrush, Ahrefs, Moz Pro, Majestic SEO, and BuzzSumo, you can track these KPIs and gain insights into the success of your link insertion campaign.

In addition to tracking these KPIs, you can also use Google Analytics to monitor link insertion performance, including link clicks and revenue generated from those clicks. By analyzing this data, you can determine the success of your link insertion campaign and make informed decisions about your future link building strategies.

Adjusting Strategy Based on Performance

Modifying your link insertion strategy according to performance data is critical to maximize the SEO benefits of your campaign. By analyzing the performance of your inserted links, you can identify areas for improvement and adjust your strategy accordingly, ensuring that your link insertion efforts are as effective as possible.

Some adjustments you might consider include altering the anchor text, targeting alternative websites, or utilizing different link insertion techniques. By continually refining your approach and adapting to the ever-changing landscape of SEO, you can ensure the long-term success of your link insertion campaign.

Common Link Insertion Pitfalls to Avoid

an error message

Being aware of common pitfalls like over-optimization and disregard for search engine guidelines is important for the long-term success of your link insertion campaign Avoiding these pitfalls can help you maintain a natural link profile, prevent penalties, and maximize the benefits of your link insertions.


Over-optimization, such as using the same anchor text repeatedly or excessively optimizing internal links, can lead to search engine penalties and negatively impact your website’s SEO. To prevent over-optimization, it is important to:

  • Diversify your anchor text
  • Use a range of relevant and natural phrases in your link insertions
  • Ensure that your link profile remains balanced and effective.

Ignoring Search Engine Guidelines

a laptop showing the google search engine

Ignoring search engine guidelines, such as engaging in manipulative link building practices or paying for links, can result in penalties and harm your website’s reputation. To circumvent these issues, adherence to search engine guidelines and best practices is essential, which ensures your link insertion campaign remains ethical and effective.


Link insertion is a powerful SEO technique that, when executed properly, can significantly enhance your website’s search engine rankings and visibility. By understanding the intricacies of link insertion, selecting relevant and authoritative websites, optimizing anchor text, and monitoring and evaluating your campaign’s success, you can maximize the benefits of your link insertions and ensure the long-term effectiveness of your SEO strategy.

Remember to stay vigilant in avoiding common pitfalls and adhering to search engine guidelines, as this will help you maintain a natural and balanced link profile that contributes positively to your website’s SEO. By continually refining your approach and adapting to the ever-changing landscape of SEO, you can ensure the long-term success of your link insertion campaign.

Frequently Asked Questions

Link insertion is the practice of adding a link to one's website into the content of another website. It is typically done through outreach to authoritative and topically relevant websites, in order to benefit the reader's experience.
Link insertion involves adding your website's link to the content of another website to increase traffic and create a better user experience. It involves connecting with topically relevant and authoritative websites for effective backlinking.
Link insertion is an essential part of a successful SEO strategy and helps to improve website authority, credibility, and rankings. Therefore, it is good for SEO.
Link insertions involve editing existing content to insert a link, while guest posting involves writing new content to be published on another website with a link.
Link insertion involves adding a link to an existing article or webpage, unlike guest posting which involves creating and publishing unique content on external websites, or broken link building which aims to identify and replace broken links with your own content.

What is a PBN and How to Use it for SEO in 2023?

What Is A PBN - Featured Image

Are you aiming to enhance your website’s SEO rankings and curious about Private Blog Networks (PBNs)? With SEO strategies constantly evolving, understanding the impact of PBNs is crucial. This blog post will provide a concise yet comprehensive overview of PBNs, discussing their advantages, potential risks, and ethical implementation for SEO success in 2023.

Key Takeaways

  • PBNs are powerful link building tools that can be used to generate high-quality backlinks and customize anchor text.
  • When utilizing PBNs, caution must be taken due to potential penalties from search engines.
  • Setting goals and tracking KPIs is key for measuring the effectiveness of a Private Blog Network while practicing ethical SEO practices is essential for successful implementation.

Understanding Private Blog Networks (PBNs)

woman working on her laptop

Private Blog Networks (PBNs) have been a hot topic in the SEO world for quite some time. A PBN’s main goal is to alter the search engines’ view of a target website’s popularity and authority, leading to an improved position in search engine result pages (SERP). Utilizing private blog network SEO strategies can be a controversial yet effective method for achieving higher rankings.

Manipulating search engine rankings via PBNs brings both benefits and drawbacks, which we’ll investigate further in the subsequent sections.

The Role of PBNs in Link Building

PBNs are a key tool for controlling backlinks and boosting a website’s authority, making them a preferred method for link building. By producing high-quality backlinks, PBNs strengthen a website’s authority, which in turn can enhance its search engine rankings. Their efficiency in creating backlinks, also referred to as PBN links, has earned them significant popularity among SEO agencies.

Customizing anchor text in PBNs can facilitate search engine comprehension of the linked content’s context and relevance, thereby enhancing a website’s rankings for specific keywords. This is achieved by creating links pointing to the target website with relevant anchor text.

Tier 2 Link Building With PBN

Tiered link building is an effective approach to enhancing a website’s authority and rankings by creating a tier structure of high quality links that makes it difficult for search engines to identify private blog networks. The structure involves:

  1. High-quality and authoritative websites linking to the target website (Tier 1)
  2. Websites linking to Tier 1 (Tier 2)
  3. Lower-quality or less-relevant sources linking to Tier 2 (Tier 3)

Tier 2 link building involves utilizing private blog network pbn to link to your Tier 1 backlinks, such as high-authority guest posts, link insertions, or digital PR links. This approach adds a layer of security by concealing the direct connection between your primary website and the PBNs, making it more challenging for search engines like Google to identify and penalize these links. The added security of being in Tier 2, coupled with the enhanced domain authority from these additional link layers, makes this a strategic and effective method for improving your website’s overall performance.

PBN Components and Structure

The components of Private Blog Networks (PBNs) include domain acquisition, content creation, and the implementation of on-page and off-page SEO strategies. Effectively comprehending and managing these components is vital for the successful operation of a PBN.

The Benefits and Drawbacks of Using PBNs

a screen showing data from google search console

As with any SEO tactic, PBNs come with their own set of benefits and drawbacks. Despite their ability to improve search engine rankings and domain authority, PBNs carry risks, including potential penalties from search engines.

We’ll delve further into the benefits and risks associated with PBNs in the subsequent sections.

Advantages of PBNs

One of the primary benefits of using PBNs is the increased control over backlinks, targeted anchor text, and improved search engine rankings. This control allows website owners to build links at their own pace and on their own terms, without relying on the sometimes slow and unpredictable process of link outreach and content marketing. PBNs can provide quicker results and be more cost-effective in creating new links compared to other methods.

Additionally, the use of PBNs offers the advantage of accelerated results due to their existing link profile when acquiring expired domains. This can be particularly beneficial for new websites looking to establish their online presence quickly.

Risks and Consequences

However, the use of PBNs is not without risks. Employing PBNs for link building carries a degree of risk, as Google and other search engines can impose penalties on websites that engage in unnatural link building tactics. Utilizing PBNs contravenes Google’s Webmaster Guidelines and carries considerable risks, such as:

  • Heightened risk, administration, and expenditure
  • Potential penalties and decrease in rankings
  • Disregarded links
  • The likelihood of being punished or deindexed by search engines

Moreover, using PBNs could result in a decrease in organic traffic and a possible decrease in a website’s reputation. Website owners must carefully evaluate the potential benefits and risks of PBNs prior to incorporating them into their SEO strategy.

Steps to Creating and Managing a PBN

a drawing showing what is PBN and its steps

Grasping the required steps to establish and manage a PBN is fundamental for those contemplating this SEO tactic. We’ll outline the domain acquisition and research process, content creation and optimization, and the implementation of on-page and off-page SEO strategies in the subsequent sections.

Domain Acquisition and Research

The first step in setting up a PBN is domain acquisition. It is essential to investigate and pinpoint the desired domain names, examine their availability and pricing, and register the selected domain name through a domain registrar or web hosting service. When acquiring domains for a PBN, it is important to ensure that the websites have not been hit by Google penalties, experienced significant drops after algorithm updates, or hosted restricted content such as adult or gambling-related material.

Obtaining expired domains for a PBN offers the advantage of accelerated results due to their existing link profile. This can help improve the primary website’s search engine rankings more quickly. However, it is crucial to carefully research and select expired domains to ensure their link profiles are clean and relevant to the target website.

Content Creation and Optimization

Once the domains have been acquired, the next step is content creation and optimization. It is vital to:

  1. Research the topic
  2. Create content optimized for search engines
  3. Ensure the content is of high quality
  4. The content should be original, relevant, and engaging, providing value to the readers while also helping to improve the website’s search engine rankings.

In addition to creating high-quality content, it is essential to optimize it for search engines. This involves incorporating relevant keywords, meta tags, and other elements to ensure that the content is easily discovered and indexed by search engine bots. Proper content optimization will help boost the website’s search engine rankings and increase organic traffic.

On-Page and Off-Page SEO Strategies

Effective PBN management requires a strong emphasis on on-page SEO strategies, as well as the development of social profiles. On-page SEO for PBNs involves optimizing the website’s content to enhance relevance and user experience. This includes careful implementation of keywords, meta tags, building links to authoritative links and developing a cohesive internal linking structure. Also crucial is creating content that boosts topical relevance, ensuring that each PBN site is perceived as authoritative in its specific niche.

Apart from on-page optimization, establishing social media profiles for each PBN site is beneficial. Social profiles can:

  • Enhance the perceived legitimacy and reach of the PBN sites.
  • Provide additional pathways for traffic to flow to the main site.
  • Help in creating a more realistic and engaging online presence for each PBN site.

While traditional off-page SEO strategies like external link building from other websites aren’t typically necessary for PBNs, the creation and maintenance of social profiles play a key role in bolstering the effectiveness of a PBN network. This approach contributes to a more comprehensive online presence, assisting in the overall SEO strategy for the primary website.”

Moreover, it is essential to ensure that the website is indexed correctly by search engines, as this will play a significant role in the website’s search engine rankings.

Detecting and Avoiding PBN Footprints

a person analysing and detecting PBN footprints

Detecting and avoiding PBN footprints is essential to preserving your PBN’s credibility and protective measures. This involves diversifying hosting and IP addresses and varying site design and CMS platforms.

These strategies will be discussed in greater detail in the subsequent sections.

Diversifying Hosting and IP Addresses

Using different hosting providers and IP addresses can help maintain the credibility and protection of PBNs, making them less detectable by search engines. By employing various:

  • Domain registrars
  • Hosting providers
  • IP addresses
  • CMS platforms
  • Themes
  • Plugins

You can effectively diversify your PBN and reduce the likelihood of being discovered by search engines.

Diversifying your PBN not only makes it more robust and durable but also helps protect your primary website from potential penalties. By spreading your PBN across multiple hosting providers and IP addresses, you can minimize the risk of your entire network being discovered and penalized by search engines.

Varying Site Design and CMS Platforms

In addition to diversifying hosting and IP addresses, it is essential to vary site design and CMS platforms to reduce the likelihood of PBN detection and ensure a more natural link profile. This can be achieved by:

  • Using different themes for each PBN website
  • Using different plugins for each PBN website
  • Using different content management systems for each PBN website

Varying site design includes the following steps:

  1. Goal identification
  2. Scope definition
  3. Creation of a sitemap and wireframe
  4. Content creation
  5. Design of visual elements
  6. Testing
  7. Launch

By employing a diverse range of designs and platforms, you can make your PBN appear more like a collection of independent websites rather than a network designed to manipulate search engine rankings.

Measuring PBN Effectiveness

a person measuring PBN effectiveness

Setting goals and monitoring progress is key to assessing your PBN’s effectiveness and ensuring its ongoing success. We’ll discuss goal setting, progress monitoring, and strategy adjustment based on outcomes in the subsequent sections.

Setting Goals and Monitoring Progress

When utilizing PBNs, it’s important to set specific goals related to enhancing search engine rankings and increasing organic traffic. This involves defining objectives that are not only measurable and achievable but also aligned with your overall SEO strategy. Focus on setting targets that clearly quantify the expected improvements in rankings and traffic within a set timeframe.

To effectively monitor these goals, keep a close eye on Key Performance Indicators (KPIs) such as improvements in search engine rankings and organic traffic volumes. Utilize tools like Google Analytics, Ahrefs, and Moz to track these metrics. Regular monitoring allows you to assess the direct impact of your PBN on your primary website’s performance. By focusing on these specific KPIs, you can gauge the effectiveness of your PBN in driving tangible results and make necessary adjustments to optimize its contribution to your overall SEO efforts

Adjusting Strategies Based on Results

Analyzing the data collected from tracking your KPIs will provide valuable insight into the effectiveness of your PBN and enable the determination of areas for improvement. Based on the insights gained, you can adjust your PBN strategies, such as optimizing content, diversifying hosting and IP addresses, and varying site design and CMS platforms.

Continuous monitoring and adjustment of your PBN strategies are essential for ensuring long-term success and maintaining compliance with search engine guidelines. By staying informed about the latest SEO trends and best practices, you can ensure that your PBN remains an effective tool for improving your primary website’s search engine rankings.

Google’s Stance on PBNs and Ethical Considerations

a screen showing a google app with star reviews

Google maintains a strict stance against PBNs due to their guideline violations and potential for penalties. Website owners must consider the ethical aspects of using PBNs and balance their usage with sustainable SEO practices.

We’ll delve into Google’s stance on PBNs and discuss maintaining ethical SEO practices while using PBNs in the subsequent sections.

Google Guidelines and Penalties

Google opposes PBNs due to their manipulative nature and may impose penalties on websites that use them. Google’s guidelines explicitly indicate that constructing links to a website artificially is a violation, and this includes PBNs. Utilizing PBNs can lead to a considerable decrease in organic traffic due to Google enforcing penalties on websites that employ them.

Manual penalties can be issued by Google reviewers against websites found to have unnatural links, such as those created by PBNs. If a manual penalty is issued, a warning message will be sent to the website owner through Google Search Console. To avoid Google penalties, it is essential to adhere to ethical SEO practices and use PBNs sparingly and responsibly.

Balancing PBN Use with Sustainable SEO Practices

To maintain ethical SEO practices, it is crucial to balance PBN usage with sustainable strategies such as content development, link outreach, and guest blogging. While PBNs can be employed in moderation to supplement an SEO campaign, it is important to prioritize quality content generation and adhere to search engine guidelines.

Cultivating a varied backlink profile is essential for SEO success. By focusing on content creation, link outreach, and guest blogging, you can create a diverse range of quality backlinks without relying solely on PBNs. This approach will help ensure long-term success and maintain compliance with search engine guidelines.


In conclusion, Private Blog Networks can be a powerful tool for boosting your website’s search engine rankings when used responsibly and ethically. By understanding the benefits and drawbacks of PBNs, creating and managing them effectively, avoiding footprints, and balancing their use with other sustainable SEO practices, you can harness the power of PBNs to enhance your website’s online presence in 2023. Remember, while PBNs can offer quick results, it is essential to prioritize long-term success and ethical SEO practices to ensure your website’s continued growth and visibility.

Frequently Asked Questionsgue

A PBN in SEO is a network of websites used to link back to a central website, influencing its authority in search.
To identify a PBN, look for sites with fewer content than usual and low-quality content. Also pay attention to poor visuals and bad writing, as these are common traits of PBNs.
Yes, PBNs still work. Despite some thinking after 2019 that PBNs had become obsolete, they continue to be effective in 2023 as long as backlinks remain a ranking factor.
PBNs are generally seen as a gray hat SEO technique, as they are not considered black hat nor endorsed as white hat. Their use is therefore not recommended.
Can PBNs be used in moderation for SEO campaigns?

Increase Website Your DR To 40+ For 5 bucks?

Featured Image Case Study

In the Gigg, it mentions:

Fiverr Gig 3

Wait a minute….. “white hat, google safe, and not bots/tools”? What else can I hope for! My mind is set and I decided to go with this gig. Before I place the order, I will need a website to test this gig.

It can’t be my PBN nor my money site (for obvious reasons), I need a site where everyone who reads this blog can check it on Ahrefs and verify themselves. So I came up with a brilliant idea on which domain to use for this test. (Which I will reveal later, so keep reading!)

Archseo Ahrefs Old DR

So it began, I anxiously waited for the gig to be completed but it took longer than I expected.

I placed the order on April 5 and the deadline was supposed to be 30 days.

I check my Ahrefs every day, nothing happened from April 5 to April 20. On the 21st of April, I started to see a HUGE bunch of links coming in on Ahrefs. Are you guys ready for this?

Ahrefs RD
As I’ve expected, they are using some SEO Tools (GSA/ SENUKE) to blast out links and they manage to force index on all those links. What about the DR / UR / Ahrefs Rank?

Ahrefs Metrics

Ahrefs DR
Wow, a remarkable increase in DR in a matter of days! My DR went from 5 to 26 in one day and slowly went up to as high as 42 over the weeks. And look at the UR, it’s 81! I’m considered one of the top authority websites now!

Let’s take a look at our referring domains section to see what kind of link building they have done.

Ahrefs RD 9

Wow! DR 90+ do-follow links from Google, .gov, .edu, Baidu, and more authority sites! You have to be impressed by that, those links are nearly impossible to get. Before we get overly excited with the links, let’s take a deeper look.

Ahrefs RD 3
Ahrefs RD 8
Ahrefs RD 5
Ahrefs RD 6

Are you starting to see a pattern? The four screenshots above are redirected links to my website. Yes, in case you haven’t noticed, I put this website ( on the frontline for this special case study so you guys can check it out on Ahrefs yourselves. I went over to the backlinks column in Ahrefs to take a look, and indeed almost all the links Ahrefs show are redirected links.

Ahrefs RD 7

Here’s what showed up when I tried to access the backlinks:

Gateway Redirect 1
Gateway Redirect 2
Gateway Redirect 3

One of the things I’ve observed is that even though all those links are redirected links, there are 2 different types.

Type A: Instant Redirect (Click here for example) – Not working as of July 2022
This type of link redirects instantly once you click on it. Think of it like a tracking link you use on your affiliate website.

Type B: Gateway Redirect (Click here for example) – Not working as of July 2022
This type of link shows you a gateway page before they redirect. It usually comes with a text saying “You’re being redirected, Click here to continue” etc.

The 3 example photos we sent above are Gateway Redirect.

In Ahrefs referring domain section, we can see that there was a split between 80% of Instant Redirect (Type A), the remaining 20% as normal links (Type B)

Ahrefs RD 10

Those links are really easy to manipulate, you can literally change the URL to redirect the site you wanted.

An example for my site is: – Not working as of July 2022

You could change it to:– Not working as of July 2022

And you have the same effect. I’m going to try to index the new links I’ve just created using an indexer and see what happens. And oh! Don’t worry. If you think I’m screwing someone else’s site, I own as well, it’s a sister site that provides outreach links service.

In total, I’ve received a total of 10k Unique backlinks (or should I call it, “redirect links”) from this Fiverr gig.

I’m going to break down the DR of the backlink (or should I say redirect?)

  • DR 90 and above = 29
  • DR 80 to 89 = 116
  • DR 60 to 79 = 971
  • DR 40 to 59 = 1537
  • DR 20 to 39 = 4200
  • DR 0 to 19 = 3627

From what you can see, I am getting really good DR links for what I paid for. With so many high DR links pointing at this website, I’ve no doubt that it will boost my DR. On top of that, I am getting an insane UR boost on my website with UR 81! (Anyone wants a backlink from me? :p)

However, does it help with the ranking? Unfortunately, I can’t give you an answer on this as I didn’t optimize this website for ranking and it’s not exactly “Google friendly”. Everything about this website goes against Google guidelines. However, if you must know, I only had 1 organic keyword in Ahrefs before this began, and it’s still the same now. I guess it doesn’t help but perhaps it might increase someday down the road–who knows?

Ahrefs Organic Search

One of the downsides of this is the sheer number of new referring domains being built and indexed overnight. Think about the link velocity. I’ve have 32 referring domains on April 21 , on April 22 it shot up to 2.2k which eventually it reached 10k+. This surge does not look good on your link profile.

Speaking of link profiles and metrics, this calls for some concern. If you recall when I mentioned earlier that unethical link sellers might inflate the DR or other metrics with just a few dollars and try to sell your DR 40/50/60 backlink for a premium amount.

Rule of thumb: If you’re buying link insertion or guest post, always check the metrics history and their backlink before buying. Buying links off pure metric is going to get you into trouble with Google in the long run. Ahrefs have a DR history section where you can easily check the link before making any decision.

Ahrefs DR Jump

What’s next?

I’m will wait to see if there is any penalty coming from Google and will actually test it on a page that I want to rank. This can potentially be use for churn and burn. I might also handpick a few good redirect links to use on some of my main money sites and test if it helps to move the needle.

Remember buying any gig off Fiverr that claims to boost your DR / Ranking is going to cost you a lot down the road.

If you enjoy this case study you might also like our Nitropack Case Study. 

ArchSEO provide quality links building (Both PBN and Outreach Links). If you need any help with the following feel free to approach our team to find out more.  

Updated on JUL 2022 –

Archseo Ahrefs Updated 2022 July

Here the metrics changes after 1 year 

  • DR dropped from 41 to 22.
  • UR dropped from 81 to 41. 
  • RD from 10.5k to 1.26k.
  • Backlinks from 20.6k to 2.75k.

There is no manual penalty from Google Search Console. 


Turbocharge Your WordPress Site Speed With This Hack

Nitropack Case Study Featured Image

The Laziest & Free Way To Get An Almost Perfect Score In All Website Speed Test Tools

If you’re like me, trying to do all the good things in Google instead of finding that magic ranking ‘loophole’ to game the system, you will know that page speed is one of the key ranking factors. Not only a ranking factor, but it will also help your visitor to stay, reduce bounce rate and eventually increase your conversion rate.

I’ve tried different plugins and tools that are supposed to help you improve your website speed and Time to First Byte (TTFB). Even after installing and optimising all of these different plugins and tools, none of them really came close to giving me a high score on the major website speed test sites.

Here are some types of plugins/tools that a lot of us will install/use to improve our website speed:

  • CDN
  • Image Optimization/Compression
  • Lazy Load
  • Cache

In this case study, we are going to see if there is one plugin that can replace everything above and in fact, do a better job with minimal effort.

Introducing Nitropack

One day I saw this plugin being recommended in a Facebook group as the “Holy grail of pagespeed” plugin. One plugin that does all of the above combined. I decided to investigate and see if it can be incorporated into my website.

It was called “Nitropack”.

Most reviews out there will tell you how the process works and explain to you all the technical jargon. But as an end user, what we want to do is simple: install the plugin and see if it delivers the results as promised. If it works it works, if it doesn’t we’ll keep finding the next best solution.

Isn’t that the point of using a plugin? We all want something that we can just set, activate and forget.

For this case study, I will install the plugin on this current website so that everyone can enter the URL into the website speed test sites to see the result for themselves.

I will do a before and after comparison on these 3 major website speed test sites:

  1. Pingdom (
  2. Gtmetrix (
  3. Google Page Speed (

On each of them I will run the test 3x and get the average. This is to ensure that my test is of the highest accuracy and not affected by any bugs on those sites.

Before I run the test, here are the existing plugins that we’re using:

  • Litespeed Cache
  • Shortpixel Image Optimizer
  • Lazy Load – Optimize Images

Don’t get me wrong, I’m not saying that those 3 plugins are bad and should be replaced. In fact, they are quite popular and with the proper settings, they could help you improve your page speed / load time.

But even with these, it requires quite a decent amount of technical knowledge to score really high in the 3 major website speed test sites. And what we are looking for is a set-and-forget solution without fumbling through the settings and watching tonnes of YouTube videos to find the perfect ones for our website.

Speed Test Result (Before)

As mentioned earlier, we ran through all of them 3x with the average scores on the far-right.


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Next slide
Pingdom Result #1 Result #2 Result #3 Average
Performance Grade D (68) D (68) D (70) 68.6 (D)
Page Size 1.2MB 1.2MB 1.2MB 1.2MB
Load Time 1.28s 866ms 863ms 1.003s
Request 64 64 64 64


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Next slide
Gtmetrix Result #1 Result #2 Result #3 Average
Pagespeed Score B (82%) B (82%) B (82%) B (82%)
YSlow Score C (77%) C (77%) C (77%) C (77%)
Fully Load Time 4.5s 2.7s 3.6s 3.6s
Total Page Size 1.07MB 1.07MB 1.07MB 1.07MB
Request 64 64 64 64

Google PageSpeed (Desktop)

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Google PageSpeed Result #1 Result #2 Result #3 Average
First Contentful Paint 1.2s 1.3s 1.2s 1.23s
Speed Index 2.4s 4.0s 2.3s 2.9s
Largest Contentful Paint 2.8s 2.7s 2.0s 2.5s
Time To Interactive 2.6s 2.8s 2.8s 2.73s
Total Blocking Time 0ms 40ms 20ms 20ms
Cumulative Layout Shift 0.035 0.035 0.035 0
Score 70 65 77 70.66

Google PageSpeed (Mobile)

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Next slide
Google PageSpeed Result #1 Result #2 Result #3 Average
First Contentful Paint 4.3s 4.3s 4.2s 4.27s
Speed Index 7.7s 11.2s 6.9s 8.6s
Largest Contentful Paint 4.4s 4.4s 4.2s 4.33s
Time To Interactive 10.6s 9.7s 10.5s 9.6s
Total Blocking Time 260ms 390ms 340ms 330ms
Cumulative Layout Shift 0.072 0 0.072 0.048
Score 52 46 53 50.33

Installing Nitropack

Once I had gotten the results from all the major website speed testers, I placed an order with Nitropack that has both paid and free plans.

In this example, I’m just going to use the free plan as I’m optimising this Archseo website, which is not going to rank for any keywords and also because we have very few pages.

At the same time, I don’t want this case study to be a biased review if you have to pay just to get the benefits of these tools.

A free plan means that everyone can optimise their website for free. The free plan comes with a 200-page optimization limit and you will need to give them sitewide footer links.

You can scroll to the bottom to take a look and experience it yourself. 

The paid plan can be quite expensive when compared to other similar tools. If you’re on a budget, or your site is not making as much money for you to invest in this plugin, a free plan will work just fine. It’s just one outbound link in the footer, so it’s not going to affect your website much. You can always switch to a paid plan once you start making more money from your site.

All you have to do is to install the Nitropack plugin, and connect using the API found in your new account.

Once this is done, I will set the setting to ‘Ludicrous’ for the best optimization. However, please ensure that you backup your site, so that in the event anything goes wrong, you will still be able to restore it.

Sit back and let it do its job – it will take a few days up till a week, depending on how large your website is.

Speed Test Result (After)

After about 2 weeks, I checked back on the results. Here you go:


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Next slide
Pingdom Result #1 Result #2 Result #3 Average
Performance Grade A (98%) A (98%) A (98%) A (98%)
Page Size 1.9MB 1.9MB 1.9MB 1.9MB
Load Time 852ms 450ms 473ms 591.67ms
Request 77 77 77 77


Previous slide
Next slide
Gtmetrix Result #1 Result #2 Result #3 Average
Pagespeed Score A (99%) A (99%) A (99%) A (99%)
YSlow Score A (99%) A (99%) A (99%) A (99%)
Fully Load Time 2.9s 1.8s 2.7s 2.46s
Total Page Size 215KB 215KB 215KB 215KB
Request 12 12 12 12

Google PageSpeed (Desktop)

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Next slide
Google PageSpeed Result #1 Result #2 Result #3 Average
First Contentful Paint 0.3s 0.4s 0.3s 0.33s
Speed Index 0.9s 1.0s 0.9s 0.93s
Largest Contentful Paint 0.7s 0.7s 0.3s 0.57s
Time To Interactive 0.3s 0.4s 0.3s 0.33s
Total Blocking Time 0ms 0ms 0ms 0ms
Cumulative Layout Shift 0 0 0 0
Score 100 99 100 99.67

Google PageSpeed (Mobile)

Previous slide
Next slide
Google PageSpeed Result #1 Result #2 Result #3 Average
First Contentful Paint 1.2s 1.2s 1.1s 1.17s
Speed Index 2.6s 2.5s 2.2s 2.43s
Largest Contentful Paint 1.2s 1.2s 1.1s 1.17s
Time To Interactive 3.7s 3.7s 3.7s 3.7s
Total Blocking Time 140ms 210ms 110ms 153.33ms
Cumulative Layout Shift 0 0 0 0
Score 98 98 99 98.3


I take the average of both before and after from each speed testing website. And put into table below for easy reference. 


Pingdom Before After
Performance Grade D (68%) A (98%)
Page Size 1.2MB 1.9MB
Load Time 1.28s 591.67ms
Request 64 77


Gtmetrix Before After
Pagespeed Score B (82%) A (99%)
YSlow Score C (77%) A (99%)
Fully Load Time 4.5s 2.46s
Total Page Size 1.07MB 215KB
Request 64 12

Google PageSpeed (Desktop)

Google PageSpeed Before After
First Contentful Paint 1.23s 0.33s
Speed Index 2.9s 0.93s
Largest Contentful Paint 2.5s 0.57s
Time To Interactive 2.73s 0.33s
Total Blocking Time 20ms 0ms
Cumulative Layout Shift 0 0
Score 70.66 99.67

Google PageSpeed (Mobile)

Google PageSpeed Before After
First Contentful Paint 4.27s 1.17s
Speed Index 8.6s 2.43s
Largest Contentful Paint 4.33s 1.17s
Time To Interactive 9.6s 3.7s
Total Blocking Time 330ms 153.33ms
Cumulative Layout Shift 10.6 0
Score 50.33 98.3

As you can see from the above chart, we saw drastic improvements in just 2 weeks. All we did was install, activate and forget about it. And best of all, it’s FREE. There is no reason why you wouldn’t do it, unless you’re really concerned about having one sitewide footer outbound link. 

If this is a concern for you, chances are you’re probably getting a decent amount of traffic from your website, so you could possibly choose the cheapest plan at $19/month to see if it performs well for you. 

While doing this test, I asked Nitropack if they had any discount code that I could share, and they created one for me “ARCH10OFF”. Use this code to get 10% off your first purchase (you save more when you get a yearly plan) and yes, I do get an affiliate fee if you sign up using my coupon code.

In order to use this coupon code you need to click using my link.

Ultimately, the end-goal of installing this plugin and improving your page should get you:

Higher Ranking in Google:

More Conversion:

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